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Our friends at D'Addario approached us with the task of introducing their most innovative musical strings yet, 'XS'. We worked closely to envision the process of ensuring longevity, strength, smoothness and clear tone.

This has been an ongoing project with D'Addario, creating 7 unique films highlighting the product's development over time and resulting in one of their most successful and exciting campaigns.

Agency: In-House

D'Addario

Campaign

New York, New York

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