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The ProMark drumstick collection's debut was a big undertaking, and we were thrilled that D'Addario had us back to execute it. In this multiphase project we endeavored to showcase the sticks' natural movement and materials.
Animating Firegrain burning, moisture resistance, heat grip technology and more, we delivered over 70 animations highlighting individual stick properties and innovations.
Agency: In-House
D'Addario
Campaign, Digital Marketing
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