Jessica Walsh of Sagmeister & Walsh asked us to collaborate on the launch of her eponymous new agency '&WALSH' by creating an artist's interpretation of their ampersand branding.
As it launched, &Walsh joined in the .1% of creative agencies founded by women.
Our approach to the '&' was a life cycle. We documented growth and dissipation; each stage leading to the next in a never ending sequence.
'Our branding uses an ampersand for both the visual identity and tonal expression. This typographic system includes our clients, projects, collaborators, experiments & endeavors: hence the (Blank) & Walsh.'..'The ampersand is one of the most beautiful typographic characters and will challenge ourselves to continuously reinvent its form.' -&Walsh