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The innovators at music company D'Addario approached us to bring their new expanding pedalboard to life in 3D animation, making the launch all about showcasing the boards adaptability.

We showed off the board in a range of positions, pedal compositions and environments to reflect it's versatility. We accompanied this with a custom instructions  tutorial as well as schematic technical images.

Agency: In-House

D'Addario

Commercial

New York, New York

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