We partnered with The Digital Fairy to create a 3D animation for installation in Selfridges London to promote and partner with Estee Lauder's limited edition Custom Blend Lip Lounge.
The piece follows the hypnotic process of creating a one of a kind product through mixing, melting, molding & personalizing with an engraving. We approached this by creating slow, dramatic and mesmerizing visuals to dwell on the satisfying process of making an object from scratch.
Agency: The Digital Fairy
Custom Blend Lip Lounge
Campaign, Store Installation