top of page
Smisko Ackerman
Smisko Ackerman

Setting ideas into motion.

L'Oréal

Commercial Product Launch

Google Android x Wicked

Promotional Brand Collaboration

Estée Lauder

Product Launch Campaign

Quantization

GFX

AT&T

Product Launch

The Future Looms

Concept Film

D'Addario x Single Cut

Brand Collaboration

Tangents

Research + Development

Estée Lauder Double Wear

Product Activation

D'Addario ProMark

Product Line Showcase

D'Addario XS

Product Launch Campaign

&Walsh

Brand Collaboration

We were brought on by Tendril Studio to direct this CG film for L’Oréal’s Growth Booster launch, created in collaboration with McCann Paris. The brief was to evolve L’Oréal’s visual language — pushing it into a more elevated, design-forward space while staying rooted in the science of hair growth. We led a large team of artists, animators, and compositors to craft a sleek, sculptural world that feels precise and aspirational. From follicle-scale simulations to molecular fluids and lab-inspired lighting, every detail was treated with intention. The result is a visually rich spot that blends biotech storytelling with high-end beauty aesthetics.

L'Oréal

Commercial Product Launch

For the release of Wicked, we teamed up with Laundry Service and Google Android to create an imaginative promotional film that merged humor, creativity, and a touch of magic. The concept featured the Android bot (dressed in Elphaba’s signature witch hat) demonstrating a whimsical Pixel phone case as a broom mount, designed for witches to fly with ease. Our team brought this vision to life by animating and lighting every detail, with a focus on giving the Android bot plenty of personality. Collaborating closely with Laundry Service, we helped shape a film that felt playful yet polished, capturing the lighthearted spirit of the campaign. This project was a great opportunity to showcase both technical skill and storytelling, creating something as delightful as it was memorable.

Google Android x Wicked

Promotional Brand Collaboration

For the global launch of Estée Lauder's Revitalizing Supreme+ cream, we partnered with Tendril and Estée Lauder to create a commercial that celebrated the product’s elegance and innovation, featuring Ana de Armas as a captivating centerpiece of the campaign. As part of a multi-phase project, our team directed the CG and VFX, working alongside a talented group of artists to deliver visuals that embodied the luxurious and transformative qualities of the cream. With a strong focus on simulation work, we crafted flowing, dynamic elements that brought the product’s story to life in a way that resonated with a global audience. This collaborative effort seamlessly combined artistry and technology, delivering a campaign that underscored Estée Lauder’s timeless appeal and bold direction.

Estée Lauder

Product Launch Campaign

Quantization; the process of converting a large set of values into a smaller, finite set. Used in a myriad of places, from how AI models are optimized to how classical physics transitions into quantum physics. Inspired by image dithering, where color’s position, value and intensity is randomized to create tonal depth, we set out to make a quantum graphic world. In this experimental motion graphics video, we used construction motifs to represent individual data packets and a shifting gradient to depict a continuous signal. What started as a study of image processing techniques evolved into a journey of compressing a vast amount of continuous information into a finite video.

Quantization

GFX

Smisko Ackerman
bottom of page