A playful, surreal brand collaboration that imagined a fictional Pixel Broom Mount for witches. For the release of Wicked, we teamed up with Laundry Service and Google Android to create an imaginative promotional film that merged humor, creativity, and a touch of magic.
While the concept was whimsical, the execution was treated with the care and craft of a real tech launch. Our role was to interpret and elevate the idea through considered design, animation, and tone; grounding the magic in polish. Our team brought this to life with a focus on giving the Android bot plenty of personality.
Services
3D Design
3D Animation
Art Direction
In-House Production
Partner
Laundry Service

Studio:
Laundry Service
Google Android x Wicked
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The Android Pixel Broom Mount
Translating tech into magical mischief

Sketches that shaped the story
These early concepts were part of shaping the visual language of the Pixel Broom; an overgrown phone case, a spiraling yellow brick road. Small tests that played with mood, motion, and material, helping us feel out the kind of world we wanted to build.
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