A campaign grounded in accessibility, innovation, and clarity: The AT&T 5G Helmet, the world’s first football helmet designed to level the playing field for Deaf and hard of hearing players. This was a spot celebrating an achievement and delivering a clear understanding of the technology.
Using LetinAR technology, the helmet instantly delivers plays to the eyes of their players via AT&T 5G.
Working with Tendril, as a collaboration with Translation, we translated the technology behind a game-changing helmet into a digestible, elegant animation that explained function while honoring impact. It was about making something invisible visible, with polish.
Services
Pitch Development
Direction
3D Design
3D Animation
2D Motion Design
Editing + Finishing
Partner
Tendril
Studio:
Tendril
AT&T
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The AT&T 5G Helmet
Showcasing the tech behind inclusive innovation
The Warmup
This project evolved dramatically, and with it came a wide range of visual exploration. From early locker room sets and helmet lockups to field-inspired textures and soft-tech interpretations of lens glass and antennas, this phase was about imagining the story from every angle. We worked with an incredible team of artists to explore tone, light, and environment; building a visual world that felt optimistic, tactile, and full of potential.
Client: AT&T
Agency: Translation
Production Company: Tendril
Creative Director: Leo Mateus
Executive Producer: Mary Anne Ledesma
Directors: Smisko Ackerman
Producer: Gerard Goco + Cody McFarland
Art Director: Martina Stiftinger
2D Design: Jack Collis, Gabriel Rocha, Safeer Ali, Rafa Cezar
3D Design: Runbo Chen, Rita Louro, Leonardo Bortolussi, Vinicius Naldi, James Van den Elshout, Rafa Eifler, Andrew Prousalis
Model & Texture: Flavio Diniz, Andrew Prousalis
3D Animation: Sam Tato, Chris Peregom, Emi Flores
2D Animation: Gabriel Rocha, Juliana Custódio, Safeer Ali, Rafa Cezar
Light & Render: Andrew Prousalis, Yeseong Kim, Leonardo Bortolussi, Marcelo Souza, Christian Hecht
Compositors: Astrid Cardenas, Paulo Dias, Irmak Simiz, Rob Del Ciancio
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