We teamed up with Tendril and NBC for the 2026 MLB season package for Friday Night Baseball and Sunday Lead Off, developing a series of broadcast visuals designed to move between moments of the game. The work leaned into the energy of primetime baseball while zooming in on the details that define the sport: textures, atmosphere, and flashes of action. Motion was shaped around the cadence of the game, using authentic moments to bring rhythm, emotion, and momentum into the broadcast.

We developed distinct visual moods for each package; both rooted in a love of the game. Friday Night Baseball embraced a more cinematic atmosphere, with stadium lights cutting through the dark, while Sunday Lead Off carried a warmer, more inviting energy inspired by anticipation and the optimism of a new game day. Throughout the system, we aimed to blend the heritage of baseball with the personality and pace of the modern game.