In collaboration with Tendril and invited by McCann New York, we directed and design led the visual language for Qualcomm’s 2025 Snapdragon Summit in Maui.
Designed for a multi-day live event spanning keynote moments, environmental screens, and panoramic stage displays across the summit, the work explores a system of growth built from elemental forms. Fluid glass, soft geometry, and rippling expansion create a sense of energy radiating outward from a central core.
Developed in collaboration with realtime and live event partners, the system was built to evolve continuously throughout the weekend, creating an atmosphere that felt immersive, responsive, and alive.
Services
Direction
3D Design
3D Animation
2D Motion Graphics
Experiential Design
Partner
Tendril
Studio:
Tendril
Qualcomm
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Snapdragon Summit
An immersive weekend of rippling panoramics
Technical Rehearsals
Our early studies focused on exploring how energy and growth could take shape in a way that felt fresh and fluid. We played with rippling form studies to test how light and movement could build a world that felt expansive and luminous. They led us to our refractive, flowing forms that filled the screens on the day.
Client
Qualcomm - Snapdragon Summit (2025)
Agency: McCann New York
Production: Tendril
Directed by: Molly Smisko & Don Ackerman
Executive Producer: Ivelle Jargalyn
Producer: Niko Hook
Agency Producer: Eli Pardo
Coordinator: Ayaka Kinugawa
Executive Creative Director: Alexandre Torres
Art Director: Leonardo Bortolussi
Design, Animation & Lighting/Rendering: Don Ackerman, Edin Agovic, Rolando Barry, Murilo Martarello, Alex Maltsev
2D Graphics: Fernando Catalano, John Flores
Compositing: Irmak Semiz
Editing: Tom Williams, Molly Smisko
Asset Prep: Flavio Diniz
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