In collaboration with Tendril and invited by McCann New York, we directed and design led the visual language for Qualcomm’s 2025 Snapdragon Summit.
The work explores a system of growth built from elemental forms. fluid glass, soft geometry, and rippling expansion create a sense of energy moving outward from a central core.
Across keynote and on stage moments, the visuals evolve continuously and build a world that feels alive and responsive.
Qualcomm
Summit 2025
Event, Visual Identity
Studio:
Tendril
Process, R+D
Early concepts and tests
Client
Qualcomm
Agency
McCann
Production
Tendril
Directed by
Molly Smisko & Don Ackerman
Executive Producer
Ivelle Jargalyn
Producer
Niko Hook
Agency Producer
Eli Pardo
Coordinator
Ayaka Kinugawa
Executive Creative Director
Alexandre Torres
Art Director
Leonardo Bortolussi
Design, Animation & Lighting/Rendering
Don Ackerman
Edin Agovic
Rolando Barry
Murilo Martarello
Alex Maltsev
2D Graphics
Fernando Catalano
John Flores
Compositing
Irmak Semiz
Editing
Tom Williams
Molly Smisko
Asset Prep
Flavio Diniz