let's (not) get this bread

'Let's (Not) Get This Bread' is a film made in partnership with creative lab Pitch Portal and Screen Shot magazine, premiering at the V&A Museum’s ‘Future Of Food’ event on 28 June 2019. The project is inspired by the "paradoxical ‘more meets now’ mentality  found in the melting pot of 2 popular internet phenomena: 'Hustle Culture' and 'Self Care'." -Pitch Portal

We created this piece for Pitch's concept that sought to connect the dots between those internet phenomena while questioning if they could be encouraging the consumer food wastage epidemic in the western world.