the weirdness of interdepencies
IAM Weekend is an annual gathering for creative thinkers & doers exploring the futures of the internet(s).
We were invited by Internet Age Media and Pitch Studios to collaborate on the visual identity for IAM's 2020 event,
We created visuals that sought to evoke a sense of belonging to intricate and tactile ecosystems that abstractly represent real life microbiomes.
A key part we played in this project was digesting big ideas into clear visuals and building a world for these concepts to live in.
A central concept was the zooming in + out across micro and macro scales of a virtual ecosystem to reinforce interdependencies within Planet Earth as a complex living organism.
These worlds within worlds acted as jumping off points to ask the event's big questions:
How can we change the digital economy to address the environmental emergency?
What if we design for humbleness?
responsibility and accountability?
empathy and tolerance?