We contributed to the new Adidas NMD and Hardcourt launch campaigns led by Firstborn. This was dropped across national retailers- Champs Sports, Foot Locker, Kids Foot Locker, and Footaction.
We meticulously modeled the shoes to physical standards. This allowed us to animate with freedom and visualize the big and bold creative. The animations were for social and in-store, and were displayed in Time Square and Chicago's State Street.