Created with Tendril for McCann Paris and L’Oréal, this launch campaign visualized volume as scientific process. We moved between precision and spectacle, translating collagen technology into flowing structures, lifted motion, and macro environments that gave the product’s effects a sense of scale.

Designed to sit alongside the live-action campaign featuring Kendall Jenner, the visuals balanced cosmetic realism with a more cinematic interpretation of hair science. Soft, voluminous hero hair was paired with dimensional simulations, sculptural product moments, and motion inspired by the behavior of hair at microscopic scale, creating a visual language that felt glossy and energized.