We were brought on by Tendril Studio to direct this CG film for L’Oréal’s Growth Booster launch, created in collaboration with McCann Paris. The brief was to evolve L’Oréal’s visual language — pushing it into a more elevated, design-forward space while staying rooted in the science of hair growth.

We led a large team of artists, animators, and compositors to craft a sleek, sculptural world that feels precise and aspirational. From follicle-scale simulations to molecular fluids and lab-inspired lighting, every detail was treated with intention. The result is a visually rich spot that blends biotech storytelling with high-end beauty aesthetics.