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For this project we gave a cosmic, futuristic tone applied to a heritage product. Collaborating with The Digital Fairy and Estée Lauder again, we made a high-polish visual piece that visualized the power of overnight renewal.

Teasing the upcoming redesign of the product, a landmark of the product's history, we used gravity defying animation and a sci-fi scale. Making the iconic serum feel part of a cinematic storytelling.

Services

Creative Direction
3D Design
3D Animation
2D Motion Design
In-House Production

Partner

The Digital Fairy

Studio:

The Digital Fairy

Estée Lauder

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Advanced Night Repair

Relaunching a beauty brand's cult classic

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