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For this project we gave a cosmic, futuristic tone applied to a heritage product. Collaborating with The Digital Fairy and Estée Lauder again, we made a high-polish visual piece that visualized the power of overnight renewal.
Teasing the upcoming redesign of the product, a landmark of the product's history, we used gravity defying animation and a sci-fi scale. Making the iconic serum feel part of a cinematic storytelling.
Services
Creative Direction
3D Design
3D Animation
2D Motion Design
In-House Production
Partner
The Digital Fairy

Studio:
The Digital Fairy
Estée Lauder
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Advanced Night Repair
Relaunching a beauty brand's cult classic
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