For the global launch of Estée Lauder's Revitalizing Supreme+ cream, we partnered with Tendril and Estée Lauder to create a commercial that celebrated the product’s elegance and innovation, featuring Ana de Armas as a captivating centerpiece of the campaign.
As part of a multi-phase project, our team directed the CG and VFX, working alongside a talented group of artists to deliver visuals that embodied the luxurious and transformative qualities of the cream. With a strong focus on simulation work, we crafted flowing, dynamic elements that brought the product’s story to life in a way that resonated with a global audience.
This collaborative effort seamlessly combined artistry and technology, delivering a campaign that underscored Estée Lauder’s timeless appeal and bold direction.
Estée Lauder
Revitalizing Supreme+
Product Launch Campaign
Studio:
Tendril
Title
text
Client: Estee Lauder
Production Company: Tendril
Editing Partner: Modern Post
Creative Director: Patrick Coffey
Director: Molly Smisko, Donald Ackerman
Executive Producer: Mary Anne Ledesma
Producer: Niko Hook, Jelena Sibalija
Coordinator: Tyler Wong
Techincal Lead: Lukas Muller
3D Design: Ariel Lu, Lukas Miller, Denis Unishkov
3D Animation: Joey Recoskie, Ariel Lu, Lukas Miller, Denis Unishkov, Tyrel Scott
Houdini Sim: Ariel Lu, Lukas Miller, Denis Unishkov, Tyrel Scott
Light + Render: Olaf Blomerus, Jeff Briant
Compositing: Olaf Blomerus, Astrid Cardenas, Bruno Ferrari