The ProMark drumstick collection's debut was a large-scale, craft intensive launch focused on specifications. And we were thrilled that D'Addario had us back to execute it. In this multi-phase project we endeavored to showcase the sticks' natural movement and materials.

Animating Firegrain burning, moisture resistance, heat grip technology and more, we created over 70 animations highlighting individual stick properties and innovations. It was about scale and consistency, animated with precision and built for clarity.