Introducing the AT&T 5G Helmet; the world’s first football helmet designed to level the playing field for Deaf and hard of hearing players. We directed an impactful spot, celebrating the achievement and delivering a clear understanding of the technology.
Using LetinAR technology, the helmet instantly delivers plays to the eyes of their players via AT&T 5G.
Working with Tendril, as a collaboration with Translation, we got to direct this dive into the technology of a cutting edge helmet. The film provides a clear understanding of its inner workings while celebrating its enormous impact for the players.
AT&T
The AT&T 5G Helmet
Product Launch
Studio:
Tendril
Process, R+D
Pre-production was big in this project and we got to work with an amazing team of artists to experiment and develop the look.
Client: AT&T
Agency: Translation
Production Company: Tendril
Creative Director: Leo Mateus
Executive Producer: Mary Anne Ledesma
Directors: Smisko Ackerman
Producer: Gerard Goco + Cody McFarland
Art Director: Martina Stiftinger
2D Design: Jack Collis, Gabriel Rocha, Safeer Ali, Rafa Cezar
3D Design: Runbo Chen, Rita Louro, Leonardo Bortolussi, Vinicius Naldi, James Van den Elshout, Rafa Eifler, Andrew Prousalis
Model & Texture: Flavio Diniz, Andrew Prousalis
3D Animation: Sam Tato, Chris Peregom, Emi Flores
2D Animation: Gabriel Rocha, Juliana Custódio, Safeer Ali, Rafa Cezar
Light & Render: Andrew Prousalis, Yeseong Kim, Leonardo Bortolussi, Marcelo Souza, Christian Hecht
Compositors: Astrid Cardenas, Paulo Dias, Irmak Simiz, Rob Del Ciancio